In an ever faster innovating world, keeping up with the rhythm of change while developing successful & breakthrough innovations, is quite ambidextrous. At one side companies need to do more with less: more effective R&D spending, more successful innovations, more competitive products, lowered cost of goods, increasing QA regulations,… On the other side, it is recognized that innovations become successful if and only if they succeed in re-in- venting the use, the workflow of their custo- mers. Allowing helping them to become more effective, more profitable, more convenient.
03 July 2018

Image source: Verhaert
Image source: Verhaert

A two pillar approach will be discussed how technology transfer & design for behaviour change can form a successful strategic path to generate ambidextrous successes.

Technology Transfer
In our high paced and complex world, cost effective innovations are found at the borderline across various technologies & branches. High tech branches are utilizing a wide range of basic technologies including information technology, smart algorithms, electronics and material technologies. Significant opportunities arise from transferring technology between space and the medtech branch. This event will bring insights on the opportunities for your company.

Behavioural change
In surgery, an impressive change is only found in re-organizing the workflow in order to give robotic technology its deserved role. How to make sure that this new workflow will be adopted by surgeons, nurses and other personnel changing processes and tasks. During this second part we will give you insights & learnings from a Blue Chip Pharmaceutical Company & Ophthorobotics on how they managed to design products creating a new behaviour for their users.

[INSIGHT] Information


ETH Zurich
Sonneggstrasse 5
8092 Zurich

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