[INSIGHT] Verhaert - Swiss Medtech Website
A two pillar approach will be discussed how technology transfer & design for behaviour change can form a successful strategic path to generate ambidextrous successes.
In our high paced and complex world, cost effective innovations are found at the borderline across various technologies & branches. High tech branches are utilizing a wide range of basic technologies including information technology, smart algorithms, electronics and material technologies. Significant opportunities arise from transferring technology between space and the medtech branch. This event will bring insights on the opportunities for your company.
In surgery, an impressive change is only found in re-organizing the workflow in order to give robotic technology its deserved role. How to make sure that this new workflow will be adopted by surgeons, nurses and other personnel changing processes and tasks. During this second part we will give you insights & learnings from a Blue Chip Pharmaceutical Company & Ophthorobotics on how they managed to design products creating a new behaviour for their users.